Monthly Archives: January 2014

Step 1 to Videos with Engagement and Impact:
Create a Clear Story Structure

Companies realize that video is an integral part of their marketing and communications platforms as studies show that videos have greater impact and influence than text. In fact, the Wharton School of Business did a study that showed that prospects are 72% likelier to buy a product or service when video is used, and that video speeds up buying decisions by 70%. While this may entice companies to buy a camera and start filming, there is skill and strategy involved […]

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