Category Archives: Marketing

Step 1 to Videos with Engagement and Impact:
Create a Clear Story Structure

Companies realize that video is an integral part of their marketing and communications platforms as studies show that videos have greater impact and influence than text. In fact, the Wharton School of Business did a study that showed that prospects are 72% likelier to buy a product or service when video is used, and that video speeds up buying decisions by 70%. While this may entice companies to buy a camera and start filming, there is skill and strategy involved […]

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The First C of Effective Marketing Videos: CAPTURE!

If you are entrepreneur, you’ve probably heard the amazing statistics about the benefits of using video on the web. In fact, according to the Wharton School of Business, a well-produced video increases information retention by 50% and speeds-up buying decisions by 72% over print. That’s pretty powerful. Most entrepreneurs know they need videos to market their businesses, but so many are overwhelmed by the technical, scripting, and performance aspects of making videos. They either don’t have the technical know-how to […]

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