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Video Mistake #4:
Videos that Don’t Serve Your Business Goals

Videos are an amazing way to communicate, show creativity, and express your brand story. However, a video for your business should serve a greater goal: ideally, it will help you achieve your business objectives. It’s essential to know what your goals are when creating video and to begin with the end in mind. If you can identify the goals of your video before you start the content writing and development process, you can reverse-engineer and design videos that best suit […]

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Video Fizzle Mistake #3:
Videos that Lack Compelling Story Telling

One of the biggest mistakes businesses make in creating video happens in the content planning phases. In video vlogs, a common mistake is that the subject rambles on without a clear structure or story in their content.  While a vlog doesn’t need to be highly scripted, it’s important to plan your talking points before you start filming, keep your content focused and concise, and tell a story with a beginning, middle, and end. Even James Wedmore, Video Maverick and YouTube King Extraordinaire says he scripts all of his content before […]

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M Lange Media helps entrepreneurs and companies boost their brand, business, and bottom line through video. Please contact M Lange Media for a complimentary 30-minute Video Laser Strategy Session to find out how you can increase your visibility, credibility, and revenue through video.

M Lange Media

M Lange Media works with entrepreneurs, companies, experts, coaches, and creative professionals to share their brand story and unique value on video so they can captivate their audience, magnetize their ideal client, and dramatically increase their profits consistently.

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