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The First C of Effective Marketing Videos: CAPTURE!

If you are entrepreneur, you’ve probably heard the amazing statistics about the benefits of using video on the web. In fact, according to the Wharton School of Business, a well-produced video increases information retention by 50% and speeds-up buying decisions by 72% over print. That’s pretty powerful. Most entrepreneurs know they need videos to market their businesses, but so many are overwhelmed by the technical, scripting, and performance aspects of making videos. They either don’t have the technical know-how to […]

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